The domain name market mainly works on a first-come first-serve basis. Domain names can be valuable assets – generic domain name purchased for a few dollars a year can worth £10,000’s on the business market. For these reasons, a thriving market of domain name purchasing has arisen with speculators buying up millions of domain names that may prove fruitful as an asset to trade in the future. Companies are getting smarter at protecting their own trade assets, and purchasing blocks of domain name as protection against others purchasing domains that could be used against them or their brands.
If you believe that your domain has been purchased, or rather your brand appears prominently in a domain name purchased by others, there are dispute resolution services that may be able to help you.
- Nominet Dispute Resolution service for .co.uk and .uk domains
- UDRP for Generic Top Level Domains (.com, .net, etc.)
- URS for New Generic Top Level Domains (.domain, .surgery, .art, etc.)
If you wish to purchase a wish to purchase a very generic domain name (flowers.com), or your brand is very generic (Flowers of Oxford), the chances are that your domain name will be taken. However, there are an unlimited number of names available, and with a little creativity you can purchase a domain for your business at very little cost (flowers-of-oxford-valley.com).